How the pandemic created endemic industry change and the opportunities this presents for pharma marketing
White paper highlights
Underscore offers takeaways on 3rd party physician-led research examining the state of point-of-care patient & HCP behavior as we emerge out of the pandemic, including:
81% of visits are in-office
∼60% of telehealth visits are mental health-centric
85% of telehealth visits are follow-up appointments
Pharmacists' roles are changing
New industry players are creating new opportunities
Targeting will become even more important
"The pharma paradigm is fast evolving; telehealth creates new opportunities to reach patients & HCPs throughout the care experience – pre, during and post visit."
Susan Quinn, VP Global Media, Underscore Marketing