Telehealth & Point-of-care Trends

How the pandemic created endemic industry change and the opportunities this presents for pharma marketing


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White paper highlights

Underscore offers takeaways on 3rd party physician-led research examining the state of point-of-care patient & HCP behavior as we emerge out of the pandemic, including:



81% of visits are in-office



∼60% of telehealth visits are mental health-centric



      85% of telehealth visits are follow-up appointments




Pharmacists' roles are changing



New industry players are creating new opportunities



Targeting will become even more important



"The pharma paradigm is fast evolving; telehealth creates new opportunities to reach patients & HCPs throughout the care experience – pre, during and post visit."

Susan Quinn, VP Global Media, Underscore Marketing