NEW WHITE PAPER
How the pandemic created endemic industry change and the opportunities this presents for pharma marketing
Underscore offers takeaways on 3rd party physician-led research examining the state of point-of-care patient & HCP behavior as we emerge out of the pandemic, including:
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81% of visits are in-office |
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∼60% of telehealth visits are mental health-centric |
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85% of telehealth visits are follow-up appointments
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"The pharma paradigm is fast evolving; telehealth creates new opportunities to reach patients & HCPs throughout the care experience – pre, during and post visit."
Susan Quinn, VP Global Media, Underscore Marketing