NEW WHITE PAPER

Telehealth & Point-of-care Trends

How the pandemic created endemic industry change and the opportunities this presents for pharma marketing

 

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White paper highlights

Underscore offers takeaways on 3rd party physician-led research examining the state of point-of-care patient & HCP behavior as we emerge out of the pandemic, including:

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81% of visits are in-office
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∼60% of telehealth visits are mental health-centric
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      85% of telehealth visits are follow-up appointments

 

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Pharmacists' roles are changing
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New industry players are creating new opportunities
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Targeting will become even more important

 

 
"The pharma paradigm is fast evolving; telehealth creates new opportunities to reach patients & HCPs throughout the care experience – pre, during and post visit."

Susan Quinn, VP Global Media, Underscore Marketing

Underscore Marketing, 2022