NEW WHITE PAPER

Telehealth & Point-of-care Trends

How the pandemic created endemic industry change and the opportunities this presents for pharma marketing

 

underscore thumb telehealth-1

White paper highlights

Underscore offers takeaways on 3rd party physician-led research examining the state of point-of-care patient & HCP behavior as we emerge out of the pandemic, including:

+

 

81% of visits are in-office

+

 

∼60% of telehealth visits are mental health-centric

+

 

      85% of telehealth visits are follow-up appointments

 

+-1

 

Pharmacists' roles are changing

+-1

 

New industry players are creating new opportunities

+-1

 

Targeting will become even more important

 

 

"The pharma paradigm is fast evolving; telehealth creates new opportunities to reach patients & HCPs throughout the care experience – pre, during and post visit."

Susan Quinn, VP Global Media, Underscore Marketing